What to expect at the fair
Frieze Los Angeles brings together galleries from Los Angeles, the rest of the United States and abroad, showing contemporary and modern work in booths across the fair site at Santa Monica Airport. Los Angeles galleries are strongly represented, which makes the fair a good introduction to the city's scene.
- Read the exhibitor list in advance and mark priority booths on the floor plan.
- Frieze opens in Los Angeles with a VIP day for invited collectors before tickets for the public apply.
- A half day to a full day is enough to see the fair at a comfortable pace.
- February weather on the west side is usually mild, but evenings can be cool. Bring a layer.
Getting to Santa Monica Airport
Santa Monica Airport sits on the west side of Los Angeles, inland from the beach. Most visitors arrive by rideshare or car, and the fair usually publishes its own guidance on parking, drop off and shuttles. Allow generous time, because traffic on the west side is heavy during fair week. Culver City's gallery cluster is not far away, which makes it a natural next stop.
Planning Frieze week in Los Angeles
The challenge of the week is distance. Galleries, satellite fairs and events are spread across the city, so plan by neighborhood.
- Pair the fair with Culver City on the same day, since both are on the west side.
- Give Hollywood and West Hollywood a day together, and the Downtown Arts District a separate half day.
- Satellite fairs and pop up shows open around the city the same week. Pick the ones close to your gallery route.
- Many galleries open their strongest exhibitions of the year that week, with openings often in the evenings.
- Our art galleries los angeles guide covers each district in detail.
Prices and holds at Frieze Los Angeles
Ask the person at the booth desk for the priced list of works; Los Angeles galleries often send it by email or as a viewing room link the same day.
- Ask about a work by title and gallery, and photograph the label.
- During a Frieze week in Los Angeles a hold may last only a few hours, since several collectors can be weighing the same piece.
- If a work is sold, ask whether related work is available at the gallery's space in Los Angeles or elsewhere.
- Ask what the price includes. California sales tax may apply depending on delivery, and crating and shipping usually appear as separate lines on the invoice.
California sales tax and shipping usually appear on the invoice, and our guide to buying from a gallery explains each line.
Before you go to Frieze Los Angeles
Preparation matters more in Los Angeles than at most fairs, because the week spreads across the whole city.
- Make a short list of galleries and artists, and find them on the floor plan before you arrive.
- Ask galleries you already follow whether they will be at the fair and what they plan to bring. Many send a PDF of available works or a private viewing room link in advance.
- Map the openings you want to attend by neighborhood, then choose one area per evening.
- Keep a simple list during the day with gallery, title and price, so follow up emails are quick to write.
Etiquette at the fair and around the city
Keep first questions short and specific at busy booths, ask before photographing work, and leave your email with galleries you want to hear from. At gallery openings during the week, crowds can be large and often spill outdoors. For a real conversation about a work, ask the gallery whether you can return to the space on a quieter day after the fair.
Following up after Frieze Los Angeles
Send one short email after the fair, naming Frieze Los Angeles, the gallery and the work by title, with one clear question about price, availability or related work. Give galleries a few days to catch up. If you live outside Los Angeles, mention your city so the gallery can include shipping in its answer. The art fairs calendar lists what comes after the February fair.
List your gallery at Frieze Los Angeles
If your gallery shows at Frieze Los Angeles or opens a show that week, publish your profile and booth list here so collectors planning their week can find you.
FAQ
When and where is Frieze Los Angeles?
Frieze Los Angeles takes place in February at Santa Monica Airport. It takes place in February, and the fair's website lists the dates for the current edition.
How do you get to Frieze Los Angeles?
Most visitors arrive by rideshare or car. The fair usually publishes guidance on parking, drop off and shuttles. Allow extra time for west side traffic.
What else is on during Frieze Los Angeles week?
Satellite fairs, pop up shows and many gallery openings across the city. It is the busiest week of the year for Los Angeles galleries.
Can you buy art at Frieze Los Angeles?
Yes. Galleries at Frieze Los Angeles bring work for sale and keep a priced list at the booth desk. Ask the booth staff about a hold while you are there, since holds can be brief, and send a follow up email after the weekend.