Practical writing for the people who run galleries: how registrars keep inventory accurate, how sales teams format offers that collectors trust, how to prepare for a fair and how to keep collector relationships when staff changes. Plus a route through Chelsea for collectors with one free afternoon.
The fields, documents and locations a registrar records for each artwork, and how a clean inventory saves hours before every show and fair.
Read more about art inventory software for galleries
How to build a viewing room collectors open and read: the selection, the images, the text and when to send the link.
Read more about online viewing room for galleries
What belongs on an availability list and an offer PDF, from the tombstone line to price and edition, and what to leave out.
Read more about artwork availability list
The terms every consignment agreement between an artist and a gallery should cover, from the split to insurance and returns.
Read more about artist gallery consignment agreement
How a gallery keeps notes, interests and purchase history in one place so a departing associate does not take the collectors along.
Read more about gallery crm
A season plan for an art fair: application, booth list, holds, shipping, a viewing room for collectors who cannot travel and the follow up.
Read more about art fair preparation for galleries
How galleries set and raise prices for represented artists, why consistency matters and how size, medium and demand fit together.
Read more about how to price artwork
A walking plan for the gallery blocks between West 18th and West 28th Streets, with tips on timing, openings and what to ask.
Read more about chelsea galleries
Upload a photo of one work and see the artwork record, offer page and PDF that Gallerists builds from it.
